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The Knoxville Kidney Beans
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3734 Martin Mill Pike, Knoxville, TN, 37920
The Event
Kidney Friendly Cooking Segment and Cookbook Giveaway
Location & Address
Find us on WVLT (local TV station)
Our 40 Acts of Service project included working with a local TV station (WVLT Volunteer TV) to do a live cooking demonstration of a kidney-friendly recipe from Cooking with David: A Culinary Dialysis Cookbook (by Sara Colman, RD and Dorothy Gordon, BS, RN). We purchased 200 of these cookbooks to give to the first 200 callers following the segment. Our segment was on June 22nd at approximately 6:15 am during the morning show. Two of our dietitians, Peggy Brenneman and Becky Spurgeon, woke up bright and early to participate in the segment. In maintaining consistency with the morning show theme, Peggy and Becky presented the recipe for David’s Pancakes (p. 60). Unfortunately, the night before this segment East Tennessee experienced a horrible thunderstorm. Since the storm was the primary focus of the TV station, our cooking segment was cut in half. The storm also left approximately 150,000 people in East TN without power, therefore, without TV! Luckily we were still able to give away 50 of our 200 cookbooks following this segment. We were disheartened by the disruptions that had impacted our segment, but immediately began to work on Plan B to give away the rest of our cookbooks. One of our team members, Crystal Spencer, immediately called the TV station, to see if they might let us do another cooking segment. Through Crystal’s persistence and networking we were scheduled to do another segment on July 12th, and this time it would be during the noon hour with a local cooking celebrity, “Chef Walter”. Peggy was out of town this week so Becky braved this segment on her own. She not only worked with Chef Walter in demonstrating a kidney-friendly Blueberry Peach Crisp (p. 69), but was also able to discuss DCI and our 40 years of service to patients. Following the segment the cookbook requests flooded in. We gave away 150 cookbooks in approximately 45 minutes (we had 75 more requests that we were unable fulfill). The callers were very appreciative. We heard statements such as, “I have a friend with kidney disease that I cook for all the time—I can use this cookbook to ensure I am following her diet”, and “I have never heard of a company doing anything like this. This is great!” The cooking segment was so much fun, and resulted in such a great response from the community, that we are discussing with the TV station the possibility of doing more segments in the future!
Date & Time
June 22, 2011 at 6:15 a.m.
For More Information
Vandaly Jeffers at DCI Knoxville (865) 573-3944

Full details and program guidelines are posted on www.dciinc.org and the DCI intranet. Acts of Service must be coordinated by DCI employees. All DCI employees are welcome to participate. * Award money received from winning the online competition for "Best Act of Service" is to be used for DCI clinic educational purposes. For example: Paying for staff education courses, funding Pre-ESRD courses, or to purchase educational items to be used in the clinic.

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